Case Study 7: Setting Up Valley Council For Success

Project: Set up Valley Council for success - branding and marketing
Date: Oct 24 - Dec 2025

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What the client needed
Valley Council was transitioning from an informal committee structure into a defined collective impact agency, but lacked a clear identity, marketing direction, and digital presence. They needed:
 

• A brand that communicates who they are and why it matters

• A website that serves members, partners, and the community

• A cohesive marketing strategy that supports their long-term goals

• An operational launchpad for social media and ongoing outreach
   

What I did
From October 2024 to December 2025, I partnered with Valley Council to build this foundation from the ground up:
 

• Brand development: Defined visual and verbal branding parameters to ensure consistency across communications (colors, logo use, tone, audience positioning).
   

• Website creation: Designed and launched a website that scales with clear navigation, key messaging, and future–proof structure.
   

• Marketing strategy: Crafted a strategic marketing roadmap tailored for Valley Council’s mission and resources, with short- and long-term goals.
   

• Social media kickoff: Established the first social media presence, set voice and style guidelines, and created launch content to introduce the organization to key audiences.
   

• Organizational transition support: Guided the shift from an informal committee to a formally structured collective impact agency by aligning marketing with internal goals and stakeholder expectations.

 

How it happened
We started with discovery, including stakeholder interviews, competitive/contextual research, and audience mapping, to understand where Valley Council stood and where it needed to go. From there, branding and messaging flowed into the website build and strategic plan. We kept the work iterative, sharing drafts and getting feedback at every major milestone to make sure the brand, site, and strategy felt owned by the organization, not just delivered to them.

 

Outcome
By the end of 2025, Valley Council had:
 

• A professional brand identity and messaging framework to guide future communications
   

• A fully launched website that reflects their mission and supports member engagement
   

• A clear and executable marketing strategy aligned to organizational growth
   

• An active social media presence with documented voice and content guidelines
   

• A smoother transition into a Collective Impact agency, supported by clear external communication and internal alignment
   

This work set up Valley Council to build momentum in 2026 and beyond, not just with tools, but with clarity and direction.​

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